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It's important to to me to help others and make a difference in the world. 

Knowledge I've learnt along the way:

  • Web Development

  • Google Advertising

  • Social Media

  • Photography and Product Styling

  • Goal Setting

  • Budgeting

  • Organisation and Time Management

  • Dealing with Procrastination

  • How to survive and thrive financially in challenging times

I share the basics to get you started and work with experts in their field to take your business to the next level. 


I'm Laura

I am a business start up coach and marketing specialist who is here to help you start your dream business.

I've always dreamed of starting my own business but the thing I found most interesting about the start up experience is how hard it can be when you are doing it on your own and that it doesn't have to be that way. Having start up support is the quickest and easiest way to start your own business with ease.

I spent my childhood observing and eventually working in my parents small business. I saw first hand many of the struggles my parents faced trying to make a profit and stay afloat. I worked with my parents to identify what sets their business apart from their competitors and where to focus effort for maximum results. We improved their online presence and promotional material, implemented ways to save time and discovered new opportunities to give their business wow factor. We re-energised the business, generated more sales and transformed our family business, all on a shoestring budget.

Drawing on my twenty years of experience in both family-owned businesses and large corporations, I take what I observed as the fundamental keys to success and share in a way that simplifies, educates and empowers aspiring business owners to achieve open their dream business.

Want to know more?

I started out at a family-owned business where I was trained in administration and sales, learnt about PR, marketing on a budget and worked to improve internal processes and customer experience. I worked at a 5 star Yarra Valley Boutique Hotel where I learnt the importance of implementing and upholding clear processes and ensuring customer needs come first, whilst understanding the importance price, perception and service play in the overall experience.

I've also done a stint at an international Media Agency where I planned and bought digital, newspaper, tv, radio and outdoor media for some of Australia’s biggest retailers, energy and property companies as well as a further five years working at one of Australia's biggest online wagering businesses. 

I have now left the corporate world and I'm combining what I learnt from my time in both small and big businesses to pursue my passion helping small business owners grow and improve their business.


Business Empowered coaching provides a simplified step by step system that is easy to follow, so that you as a business owner have the right tools and feel empowered to re-gain control of your business, to grow and to thrive. 


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